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Big up to nephew, he went in there and really pulled it together along with the team. He worked with X along with us and they had a special relationship since they were kids.
RUFF RYDERS ENTERTAINMENT TATTOO PROFESSIONAL
TG: Swizz is your nephew and he and DMX had a great personal and professional relationship. Read More: DMX’s fiance opens up about her relationship with the rap star We have to take care of his family, the estate, and make sure his kids benefit from this situation more than anybody else. He told me he wasn’t going to promote the album and he kept his word, but he still promoted the album. He had the good, the bad, and the ugly but he always came back to God as his Savior. I think this album is really an album of celebration of someone who never gave up, no matter how rough his life was for him. Even though he’s physically not here, he’s here with us through spirit. It’s just unfortunate that this thing happened. He was in a real good comfort zone before he put this album out. He seen something that we didn’t see because he did multiple albums. He did the album with Nas, Jay-Z, Alicia Keys – all these people on this album. He knew that he was 50 so this album is grown and sexy. He never has artists on his album like that. Waah Dean: This was an album he was really passionate about and his first album that he had a lot of features on. How did you feel about what is now the last album DMX recorded? ( Interview has been edited for length and clarity). We recently caught up with Ruff Ryders CEO Waah Dean to talk to him about DMX’s latest release and the future of the Ruff Ryders. Joaquin “Waah” Dean, CEO of Ruff Ryders (Credit: Getty Images) The Ruff Ryders crew showed up en masse to send DMX off in April, riding from Yonkers to Brooklyn, New York for a public tribute to the iconic rap star at Barclays Center. Swizz Beatz, born Kaseem Dean, is their nephew. The album, his first since 2012’s Undisputed, was also a reunion of sorts as longtime collaborator Swizz Beatz executive produced the album and it was released on Def Jam.īut DMX was also closely associated with Ruff Ryders Entertainment, founded by Joaquin “Waah” Dean, Darrin “Dee” Dean, and Chivon Dean, three siblings who grew up in Yonkers, N.Y. Read More: DMX thanks ‘God for every moment’ in final recorded interview Exodus was released on May 28 with a host of features from Jay-Z to the LOX, to Nas and Alicia Keys and has so far, received mostly positive reviews.
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Unfortunately, he would not be here to see the response to his efforts. When DMX passed last month, he’d already completed what was planned to be, if not his comeback album, then his reintroduction to hip-hop fans. Let There Be Eve.Exclusive: Now that the final DMX release is out, Dean talks about his memories of the late rapper and the future of the company
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Hood Environment Entertainment Founded By Drag-On.The LOX (Ruff Ryders/ D-Block/ Bad Boy).In 2010 the Dean family relaunched the label as Ruff Ryders Indy, and has branched out into other areas, including Ruff Ryders Lifestyles (a sports bike organization), Ruff Ryders Films, Powerhouse Recording Studios, NatPro, a promotional company, and RR Rescue. The label promoted the idea of all its acts being part of the "Ruff Ryders family", as evidenced when DMX won Best Rap Album at the 2000 Billboard Music Awards and was joined on stage by the other Ruff Ryders artists when he went to accept his award. The Deans' nephew, Swizz Beatz, was the main producer for most of the acts. The label signed several more acts who consequently became successful, including Eve, Drag-On, and Jin. Following DMX's chart success, the management company started its own label. Ruff Ryders began as the managers of DMX and The LOX.